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The AEO Team Can't Fix a Locked Door
A majority of chief marketing officers have set up dedicated teams for getting named by AI systems
Sep 29
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Peter Kulupka
Demand Squads: The Operating-Model Upgrade Hiding in Plain Sight
Assigning clear ownership for marketing, sales, and customer success targets.
Sep 8
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Peter Kulupka
Do More With Less: Smarter Marketing Spending in a Turbulent Economy
The go-to move in a tight year is a percentage off the top. The money you can actually free up without paying for it later sits in a part of the budget…
Sep 1
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Peter Kulupka
Your Agents Are Scaling Faster Than Your Governance
A working governance model for marketers running agents at speed: tiered autonomy, validation layers, and a one-page policy that adds guardrails without…
Jul 14
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Peter Kulupka
Your Martech Stack Wasn't Built for Agents
The martech map has stopped growing just as a new kind of user arrives. What blocks agentic marketing now is architecture and whether your stack can…
Jul 7
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Peter Kulupka
Orchestrator-in-Chief: The New Marketing Job Description
The newest skill flex in marketing is shifting from doing the work to designing and supervising the agents that do it, and job descriptions haven't…
Jun 30
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Peter Kulupka
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The AI Mirage: 96% Believe, 8% Deliver
Why most "AI-transformed" marketing functions are still run by humans
Jun 23
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Peter Kulupka
AI agents are marketer's new operational partners
AI-driven marketing transformation is creating a new division of labor between strategy and execution
May 11, 2025
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Peter Kulupka
Agile transformation: At the intersection of marketing, AI, and a turbulent economy
The keys to unlocking marketing success in 2025's challenging landscape
May 4, 2025
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Peter Kulupka
Connecting for growth: Reimagining your marketing operating model
Accelerating marketing efforts requires a holistic approach for agile transformation
Mar 18, 2025
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Peter Kulupka
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