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Protecting your brand’s equity in an age of AI
Every $1 cut to your marketing budget can cost almost $2 to replace
 • Peter Kulupka
The AEO Team Can't Fix a Locked Door
A majority of chief marketing officers have set up dedicated teams for getting named by AI systems
 • Peter Kulupka
No-Click Discovery and the Consumer Journey
CMOs say AI-moderated no-click discovery is reshaping the marketing funnel
 • Peter Kulupka
Commerce Media Beyond Retail: The $63 Billion Performance Channel
US commerce media reached $63.4 billion in 2025, and it is growing rapidly beyond the Retail sector.
 • Peter Kulupka
Next-Best-Action Is Dead. Long Live Next-Best-Experience.
Next-best-action engines optimize what a brand wants their customer to do. Next-best-experience repositions decisioning for what the customer needs from…
 • Peter Kulupka
Your Agents Are Scaling Faster Than Your Governance
A working governance model for marketers running agents at speed: tiered autonomy, validation layers, and a one-page policy that adds guardrails without…
 • Peter Kulupka
Your Martech Stack Wasn't Built for Agents
The martech map has stopped growing just as a new kind of user arrives. What blocks agentic marketing now is architecture and whether your stack can…
 • Peter Kulupka
Orchestrator-in-Chief: The New Marketing Job Description
The newest skill flex in marketing is shifting from doing the work to designing and supervising the agents that do it, and job descriptions haven't…
 • Peter Kulupka
The AI Mirage: 96% Believe, 8% Deliver
Why most "AI-transformed" marketing functions are still run by humans
 • Peter Kulupka
Will 2026 be the Year of the Marketing Hallucination?
The hype induced risk of adopting AI agents without careful planning and governance
 • Peter Kulupka
AI agents are marketer's new operational partners
AI-driven marketing transformation is creating a new division of labor between strategy and execution
 • Peter Kulupka
Agile transformation: At the intersection of marketing, AI, and a turbulent economy
The keys to unlocking marketing success in 2025's challenging landscape
 • Peter Kulupka
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