The best thinking in marketing, distilled to what you can use this week.
Every week, marketing leaders get buried under research reports, vendor decks, and LinkedIn hot takes. Marketing Architecture does the research for you. Each issue takes one trend that actually matters, whether it’s AI, commerce media, omnichannel, or the operating model, and turns the best available thinking into a decision-ready brief: what’s real, how to create value, and how to put it to work inside your organization.
Who writes it
I’m Peter Kulupka. I’ve spent more than two decades building the technology and operating models behind enterprise marketing. I’m a former McKinsey Associate Partner, where I led the firm’s martech architecture practice, and am currently a technology and data executive at Omnicom. Marketing Architecture is where I turn what I’m seeing across the industry into the briefings I wish had landed in my own inbox.
What you can expect
A new issue every Tuesday, built to respect your time:
A free weekly primer. One trend, roughly five minutes, no fluff. It brings you up to speed on what’s moving in AI, omnichannel marketing, commerce media, and marketing operating models.
A monthly deep dive for paid subscribers. The full analysis behind the headline: the frameworks, the benchmarks, and the implementation playbook for leaders who have to act on it.
Recurring along the way: Stat of the Week, Framework Teardowns, and Marketing Technology Watch, plus a Leaderboard tracking who’s setting the pace.
Who it’s for
Written for CMOs, senior marketing leaders, heads of growth, and the strategists and technologists who turn marketing strategy into revenue-driving solutions. Every issue is brand-neutral and grounded in primary research, drawing on McKinsey, BCG, Bain, the IAB, and the analysts worth reading. If you’re looking for vendor cheerleading or AI hype, you’ll want a different newsletter.
Subscribe for free to get the Tuesday brief. Upgrade any time for the monthly deep dives.
And reply to any issue. I read every response, and the sharpest questions shape what comes next.
