Archive - Marketing Architecture | Trends in marketing modernization

AI agents are marketer's new operational partners

AI-driven marketing transformation is creating a new division of labor between strategy and execution

May 11 •

Agile transformation: At the intersection of marketing, AI, and a turbulent economy

The keys to unlocking marketing success in 2025's challenging landscape

May 4 •

April 2025

The evolution of AI-powered B2B sales

Transforming growth in the digital era

Apr 28 •

March 2025

Mastering omnichannel experiences: Transforming consumer journeys

Expanding omnichannel beyond marketing to include all consumer interactions

Mar 18 •

The commerce media revolution: Transforming the advertising landscape

Unlock the value of customer data and amplify brand marketing

Mar 18 •

Connecting for growth: Reimagining your marketing operating model

Accelerating marketing efforts requires a holistic approach for agile transformation

Mar 18 •

Transforming marketing with generative AI: A strategic imperative

Achieving hyper-personalization at scale through artificial intelligence

Mar 18 •

The MarTech architecture for personalization at scale

Building a technology foundation for customer-centric growth

Mar 18 •

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