Marketing Architecture | Trends in marketing modernization
Subscribe
Sign in
Home
Artificial Intelligence
Commerce Media
Omnichannel
Operating Model
Leaderboard
About
Will 2026 be the Year of the Marketing Hallucination?
The hype induced risk of adopting AI agents without careful planning and governance
Jan 5
•
Peter Kulupka
2
May 2025
AI agents are marketer's new operational partners
AI-driven marketing transformation is creating a new division of labor between strategy and execution
May 11, 2025
•
Peter Kulupka
Agile transformation: At the intersection of marketing, AI, and a turbulent economy
The keys to unlocking marketing success in 2025's challenging landscape
May 4, 2025
•
Peter Kulupka
April 2025
The evolution of AI-powered B2B sales
Transforming growth in the digital era
Apr 28, 2025
•
Peter Kulupka
March 2025
Mastering omnichannel experiences: Transforming consumer journeys
Expanding omnichannel beyond marketing to include all consumer interactions
Mar 18, 2025
•
Peter Kulupka
The commerce media revolution: Transforming the advertising landscape
Unlock the value of customer data and amplify brand marketing
Mar 18, 2025
•
Peter Kulupka
Connecting for growth: Reimagining your marketing operating model
Accelerating marketing efforts requires a holistic approach for agile transformation
Mar 18, 2025
•
Peter Kulupka
Transforming marketing with generative AI: A strategic imperative
Achieving hyper-personalization at scale through artificial intelligence
Mar 18, 2025
•
Peter Kulupka
The MarTech architecture for personalization at scale
Building a technology foundation for customer-centric growth
Mar 18, 2025
•
Peter Kulupka
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
